User manual ACCPAC HOSPITALITY INDUSTRY BROCHURE

[. . . ] Sage Accpac Extended Enterprise Suite Media and Hospitality Industries Whether your business is in the media or hospitality industry, Sage Accpac Extended Enterprise Suite is the solution for you. [. . . ] With SageCRM, media businesses can: · Boost revenue across publications by understanding spending patterns · Deliver improved loyalty to reduce customer losses and drive recurring revenues · Define target demographics in order to increase circulation · Execute electronic and direct mail campaigns and track them with an integrated e-marketing solution · Conduct marketing campaign planning and budgeting to measure every dollar spent · Set goals for new subscribers, revenue targets, and market share · Integrate across all publications to better profile and cross-sell publications and data · Leverage Computer Telephony Integration (CTI) so call center agents can handle and escalate calls quickly and efficiently · Increase the productivity of mobile sales forces · Analyze costs per order, costs per campaign, and retention rates Take Control with E-marketing The key to dynamic permission-based e-marketing, and a "must-have" to help you cost-effectively stay in touch with customers, prospects, and partners is a fully integrated e-marketing solution. Many e-marketing products allow you to automate the delivery of e-marketing, and trace all the click-throughs and hits to your Web site. This allows more personalized and targeted marketing to be driven asdesignated. Your business must maintain constant communication with your stakeholders in order to survive. An e-marketing tool that automatically updates your customers' and prospects' preferences and then delivers them personalized content offers the biggest benefits. If you are currently e-marketing and do not run an integrated solution that understands "bounce" and "spam" management, e-profiling, and landing page management, you need this product to help you understand your customer before your competition does! The six biggest benefits of SageCRM for directmarketing include: · Lower costs--no printing and mailing fees · Higher response rates for e-mail campaigns · Rapid responses--Gartner suggests e-mail responses to be 14 times faster than direct mail · Campaigns can be created in a matter of days, not weeks · Communication is more frequent while behavior and interests are continually surveyed and updated About sage north America Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. [. . . ] Sage, the Sage logos and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. [. . . ]